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How charities can get the most out of their email marketing

Home > Resources > How charities can get the most out of their email marketing

Charity email marketing to education is something we have plenty of experience of here at Buzz.

We’ve had the pleasure of working with a huge range of non-profit organisations: from local community organisations who want to raise awareness of a particular issue, to large national and international charities who want to build lasting and ongoing links with schools across the UK.

Find out how Midlands Air Ambulance Charity use our schools data to support their marketing.

Go there now
Find out how Midlands Air Ambulance Charity use our schools data to support their marketing.

Email marketing to schools is a brilliant and cost-effective way to spread the word about your cause, and to get young people involved with fundraising and campaigning.

And yet, so many charities are still missing out on the benefits of a well-planned email marketing strategy.

So, if email marketing is a brilliant way to help you connect with supporters in schools, what’s standing in your way?

And how can Buzz Education help?

1. There just isn’t enough time

There’s a good chance that you already feel like there aren’t enough hours in the day. To keep costs as low as possible, non-profit organisations often suffer from chronic understaffing. So, if every member of staff is stretched to their limits as it is, where do you find the time to take on a new project?

If time is the issue, let Buzz do the heavy lifting for you.

With our fully managed campaign services you’ll have your very own Campaign Manager, who will act as an extension of your in-house marketing team throughout your campaign.

Meet the team
With our fully managed campaign services you’ll have your very own Campaign Manager, who will act as an extension of your in-house marketing team throughout your campaign.

2. It’s not the way we usually do things

It often feels safer to stick to the tried and tested methods of reaching out to your supporters. It can seem like an overwhelming challenge to step into something new, and so the ‘status quo’ prevails.

The thing is, new methods of marketing can attract new supporters, presenting fresh opportunities to raise funds and awareness. The team at Buzz Education will work with you to integrate email marketing seamlessly into your established processes.

3. We don’t have access to the inhouse resources and/or knowledge to run our own email campaigns to schools

More often than not, the argument against email marketing comes down to not having the right tools, or enough inhouse knowledge.

Buzz Education can help with both of those problems. With the most up-to-date schools data in the UK, and an email marketing platform developed especially for marketing to the world of education, Buzz Toolkit is the perfect solution to manage your own email marketing campaigns.

Why not speak to a member of our team to get some expert advice on the best way to market to schools?

And if you need any extra help, we’ve got a huge selection of helpful resources.

Go there now

4. It comes down to cost

Whatever budget you’re working to, Buzz Education can offer a solution to help. We can support and empower you to run your own marketing campaigns. Or we can manage your campaign for you.

Your Client Campaign Strategist will always do everything they can to help you find the perfect solution at the best price. And whichever option you choose, make sure to check if you qualify for a charity discount!

5. We need to be able to show our stakeholders it’s worth it

Email marketing offers the highest ROI of any marketing channel. But for charities, email marketing is often about raising awareness and relationship building. So, you’ll want a way to evidence the value of your campaign afterwards.

Buzz Education offer in-depth reporting in a clear and easy to share format. And if you need further help understanding the numbers, your Campaign Manager will be happy to talk you through it all.

With the right partner by your side, email marketing is an opportunity for charities to make new and lasting connections with a captive audience.

Buzz Education have the experience and expertise to help you to plan and run successful campaigns with ease.

So why not speak to us today to find out how we can help?

Get in touch now
So why not speak to us today to find out how we can help?