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Michael McVerry

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Teachers’ Retirement Agency

Home > Case Studies > Teachers’ Retirement Agency

Sometimes, instead of targeting a specific selection of job titles, a client wants their marketing to reach as many teachers as possible

Because Buzz Education maintain the most up-to-date list of teachers and decision makers in the UK, we are best placed to help clients share their message with as wide an audience as possible.

Teachers' Retirement Agency are one such client that we’ve had the pleasure of working with in recent years. We were really pleased to hear how our input has helped to significantly boost their email engagement rates and web traffic.

The goal

The Teachers’ Retirement Agency look to engage with teachers well in advance of their retirement, so that they can help them to plan for the next stage of their lives. Largely, this is done through the delivery of seminars around the UK, which teachers can attend to understand more.

A key challenge for the Teachers’ Retirement Agency is driving traffic to their website, so that teachers can find out about their organisation and the seminars they offer. This traffic helps to drive bookings to seminar events.

The strategy

Seminars from the Teachers’ Retirement Agency are appropriate for all teachers, so we proposed running a managed email campaign to our full database of GDPR compliant teachers email addresses.

Emails written and designed by Buzz Education achieve an average of 51% higher engagement rates, so we knew that Teachers’ Retirement Agency would see the best results by including our copywriting and design services in their strategy.

Our specialist copywriter, design manager and campaign manager worked together to provide eye catching, interesting and informative content focussed on driving traffic to the Teachers’ Retirement Agency website.

What they said

“We have used email marketing as our preferred method of communication for a number of years and have found the service offered by Buzz Education to be invaluable. Their process of getting to know us as a client and understand what we want to achieve makes my job much easier.”

"Following a campaign send direct to over 110,000 teachers, we saw an immediate spike in traffic to our website which was four times higher than we receive from campaigns via any other agency.
This traffic is a key factor in maintaining our levels of seminar bookings."

David

Teachers' Retirement Agency

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