Our data team constantly check and refresh our schools data which means all 4 of the email campaigns achieved a 100% deliverability rate.
The first campaign achieved an outstanding 90.74% open rate. That means 26,283 teachers and decision makers read the email.
The whole campaign series achieved an above average open rate of 40.10% and an average click through rate of 14.15%. Our analysis shows that direct targeting of head teachers was the correct strategy, as they returned to the emails multiple times to re-read the information and access the digital publications.
The team at St James’s House say they continuously receive replies and enquiries from schools and colleges as a result of the email campaigns. They’re delighted that we always exceed their expectations and will continue to trust us for future campaigns.