Our customer campaign strategist, Sophie, developed a bespoke campaign package which included a series of 4 email campaigns to all UK schools. 

The flexibility of our packages meant they could promote publications for separate clients across the 4 different emails. 

Our adaptable timescales meant St James’s House could schedule their campaigns for dates that suited them throughout the academic year. Our campaign manager advised how to boost engagement rates by scheduling the emails for certain days and times.

The team at St James’s House provided the email content which our campaigns team built in HTML on our email sending platform. We then completed a thorough quality check before broadcasting the emails. 

Our data team constantly check and refresh our schools data which means all 4 of the email campaigns achieved a 100% deliverability rate. 

The first campaign achieved an outstanding 90.74% open rate. That means 26,283 teachers and decision makers read the email. 

The whole campaign series achieved an above average open rate of 40.10% and an average click through rate of 14.15%. Our analysis shows that direct targeting of head teachers was the correct strategy, as they returned to the emails multiple times to re-read the information and access the digital publications. 

The team at St James’s House say they continuously receive replies and enquiries from schools and colleges as a result of the email campaigns. They’re delighted that we always exceed their expectations and will continue to trust us for future campaigns.