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Michael McVerry

Michael McVerry

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Midlands Air Ambulance Charity

Home > Case Studies > Midlands Air Ambulance Charity

Our 12-month schools data subscription helps our clients to develop their own
long-term marketing strategies.

Midlands Air Ambulance Charity has been using our schools data to run education based marketing campaigns since 2017.

Our excellent customer service, plus the great deals we offer to charities, have helped us build a strong, lasting relationship with them.

The goal
1

The goal

Midlands Air Ambulance Charity operates 3 air ambulances and 2 critical care cars across the Midlands and Gloucestershire. The team wanted to connect with local schools to raise awareness of the vital, lifesaving work its aircrew do.

The charity planned to develop a series of ongoing marketing campaigns, with the aim of supporting young people’s educational development. Our schools data was the ideal choice as the charity could coordinate its own marketing activities.

Our data is constantly updated, so the charity could access up-to-date data on their live data dashboard for every campaign. Our schools data is also GDPR compliant, which reassured Midlands Air Ambulance Charity that it was using safe data.

"Our customer campaign strategist, Sophie, was friendly and quick to reply to any questions we had. We never felt pushed into making a decision. We were also impressed with the great deals that were offered to us as a charity. "

Abbie Hawkins

Abbie Hawkins

Midlands Air Ambulance Charity

The strategy
2

The strategy

We provided Midlands Air Ambulance Charity with marketing data for all schools in the Midlands and North Gloucestershire. The accurate and live data meant the charity could contact 4,782 primary and secondary schools, all with a 99% accuracy guarantee.

The charity used the data to develop a detailed schedule of marketing campaigns to send to schools in 6 counties that it serves. So far, Midlands Air Ambulance Charity has used our schools data for 8 marketing campaigns. It plans to use its current dataset for more campaigns in the future.

 

 

It also made use of our Education Insights, where our experienced team share their marketing to schools knowledge to help our clients achieve great results.

The charity enjoyed our blog on the best times to send emails as it helped them to plan their marketing schedule.

"The Education Insights are really useful to help us plan our marketing campaigns. We’ll definitely use the team’s insights and knowledge again!"

Abbie Hawkins

Abbie Hawkins

Midlands Air Ambulance Charity

The results
3

The results

Our schools data helped Midlands Air Ambulance Charity increase its marketing activity, which enabled it to raise awareness of its vitally important, lifesaving service, in almost 5,000 schools.

Thanks to our data being easily accessible, live, and constantly updated, the charity felt confident that it was using accurate and compliant data in their campaigns.

Midlands Air Ambulance Charity was extremely happy with the service and the schools data and said that it would definitely work with us again.

"Buzz Education are so quick and easy to work with. They made our marketing reach so much easier; we now have all of our contacts on one database. We are able to send emails out with the peace of mind we are within GDPR guidelines and not missing any vital contacts."

Abbie Hawkins

Abbie Hawkins

Midlands Air Ambulance Charity

Use our schools database to connect with over 422,000 teachers and decision makers

Let's have a chat

Tell us when you'll be free and we'll give you a buzz. Let's get started on your marketing to schools journey!

Charlotte

Charlotte

I'm your Campaign Strategist. I'm here to answer all your questions and get you started on your journey!