Each year, Grow Your Own Potatoes have 15,000 free kits to give away to schools, to help children engage with their project. This year, they had supplied 13,100 kits to schools but were short of their target.
In previous years, they had promoted this to their own database, but new GDPR regulations meant this wasn’t possible. They were also bound by a closing date less than 14 days after coming onboard with Buzz Education.
With this in mind, we had 14 days to ensure all 15,000 kits were taken up by schools.