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Grow Your Own Potatoes

Home > Case Studies > Grow Your Own Potatoes

One of our clients was so impressed that they recommended us for another project

Customer service is crucial to everything we do here at Buzz Education, so it’s always great to hear when clients tell other businesses about us.

We’ve been working with a client on a food related project for some time now, and they were so impressed with our work that they referred us to another related project, Grow Your Own Potatoes.

The goal
1

The goal

Each year, Grow Your Own Potatoes have 15,000 free kits to give away to schools, to help children engage with their project. This year, they had supplied 13,100 kits to schools but were short of their target.

In previous years, they had promoted this to their own database, but new GDPR regulations meant this wasn’t possible. They were also bound by a closing date less than 14 days after coming onboard with Buzz Education.

With this in mind, we had 14 days to ensure all 15,000 kits were taken up by schools.

The strategy
2

The strategy

With just 14 days to achieve results, we ran a series of three email campaigns to interested schools and teachers.

The Buzz Education creative team worked closely with Grow Your Own Potatoes to understand the brief and deliver high quality content that teachers would engage with.

Following each campaign, results were analysed quickly to deliver insights that would help future sends.

"The service provided by Buzz Education helped us to generate over 10,000 extra visits to our website and contributed to an extra
3,000 sign ups over the course of the month."

Sue Lawton

Sue Lawton

Grow Your Own Potatoes

What they said
3

What they said

“The service was faultless. Andrea was extremely helpful and responsive, delivering a quick, painless and fuss free service. Any questions I had received an immediate response.

The campaign generated over 10,000 visits to our site and I was delighted to see that we had a delivery rate on the campaign of 99.6%.

It’s reassuring to know our emails are going to the inboxes of the teachers we need to target.”

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Sophie

Sophie

I'm your Campaign Strategist. I'm here to answer all your questions and get you started on your journey!