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Learn how to sell to schools

Home > Learn how to sell to schools

Here at Buzz Education, we’ve been marketing exclusively to education for a long time, and we know what it takes to successfully sell to schools.

We’ve laid out some helpful tips below to help you get started.

If you’re a seasoned marketing professional looking for more in depth education marketing advice, you’ll find everything you need in our resources section.

Understanding UK schools

Understanding UK schools

Before you do anything else, you will need to decide who you’re going to be speaking to. Understanding the different types of school in the UK  is a great place to start.

Then, you’ll want to choose the most appropriate contacts to send your message to.

We have 105 job titles to choose from – so you’ll have no problem finding your ideal targets.

If you need help with this, our guide to school spending will introduce you to key decision makers in UK schools.

Or don’t be afraid to ask us for some advice!

How to market to schools

How to market to schools

Once you’ve chosen who you want to talk to, you’ll need to decide how you are going to contact them. Whether you choose to send a marketing email, call the school, or carry out a postal campaign, you’ll need reliable data.

Find out why our schools data is the best

If you’re not sure which channel is best for you, we’d be more than happy to advise you, based on your budget, timescales, and wider marketing plans.

Our collaborative approach means that we work with you to help you to sell more to schools.

Become a selling to schools expert

Become a selling to schools expert

Our resources page has a huge selection of resources to help you sell to schools.

A combination of experience, research, and expertise allows us to collate everything you need to know into one easy to navigate library.

As trends change, and marketing evolves, we continue to add new resources.
So, make sure you keep checking back for new updates.

Creating the perfect message

Creating the perfect message

The next thing to think about is what you’re actually going to say.

If you’re sending a written communication, either by email or direct mail, you’ll want to be sure that every word has been carefully chosen to make the biggest possible impact. And you’ll want to present those words in a way that makes people take notice.

You’ll find lots of advice on creating an effective marketing email to schools over on our resources page.

Or you could just relax and let us do all the work. We can write and design your email, and manage the whole campaign for you. Just think of us as an extension of your own marketing department!

Find out more about our managed email service

Building an education marketing strategy

Building an education marketing strategy

Looking at the longer term, if you want to be successful at selling to schools you’ll need to make regular contact. This will allow you to build brand awareness and develop relationships with teachers and decision makers.

One of our friendly customer campaign strategists will be happy to help you with this.

Start selling to schools today

Let's get to work on making your next schools marketing campaign amazing!

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Are you ready to learn more?

Check out these useful resources to become a marketing to schools expert: