How can we help?
General FAQs
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Why should I choose Buzz Education?
We’ve been leading the way in marketing to education for over a decade. Our dedicated team of marketing and education specialists are committed to helping you build relationships, generate leads and make a difference in education.
Our flexible marketing solutions are custom-built to suit your unique requirements, and they’re proven to get results.
We’re trusted by businesses all over the UK and have many long-term clients who work with us year after year.
Take a look at our case studies here.
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What makes Buzz Education different to other education marketing agencies?
Our education sector insights, strong school connections, and in-depth marketing knowledge means we have all the skills and expertise to enhance your marketing to education.
Our close connections with schools and education decision makers, including a current chair of governors and former senior teacher, mean we have access to the most recent developments in education which we use to guide our marketing advice.
We have a team of specialists to support every step of your marketing – campaign strategists, copywriters, digital designers and data analysts – so you can be confident your marketing is in skilled and experienced hands.
Our education database is the most accurate in the UK. We invest a lot of time and effort into keeping our data accurate and we’re proud to offer a 99% data accuracy guarantee.
We create trusting relationships with our clients. We work closely, flexibly and enthusiastically and pride ourselves on delivering an amazing customer experience for everyone.
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Do you have experience of working with organisations like mine?
We support a huge range of organisations with their marketing to education. From small start-up businesses, to SMEs and large multinational enterprises.
And from a diverse mix of industries – study resources, buildings and maintenance, school trips, classroom equipment, catering and more – the list is endless!
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Do you work with charities?
Yes we do – check out our charities webpage to see how we can support you.
We’re dedicated to helping charities support young people and education staff, so we’re pleased to offer a 10% charity discount that can be applied to any of our marketing packages.
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How much does it cost to use Buzz Education’s services?
Our pricing is flexible and can vary depending on which service, campaign package, and target audience size you wish to include.
To get an accurate price for the service and package that suits you, please get in touch.
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Do you have any special offers or discounts?
We offer flexible, cost-effective pricing that reflects the high quality of our services.
However, we do occasionally run exclusive offers to help you get the most out of your marketing. Keep an eye on your emails to make you sure you don’t miss out.
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Can you help me plan my marketing to education strategy?
Absolutely! Just get in touch with one of our campaign strategists.
We’ve also got an extensive range of free resources on our website. You’ll find lots of information on marketing to education, plus top tips to optimise your campaigns.
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Are you a socially responsible company?
We care about our local community, the environment, and supporting future generations.
That’s why we developed Buzz Does. It’s our long-term innovative strategy to help us fulfil our social and environmental obligations as a business, and exceed our responsibilities to the wider community and future generations.
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I’ve got a different question that’s not answered above, who do I contact?
You can email us at info@buzz-education.com and we’ll get back to you as soon as we can. Or, if you’d prefer, give us a call on 01257 460036 and chat to one of our friendly team members today.
Education Data FAQs
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What education data can I access?
You’ll get access to the contact information of your chosen establishments. This includes:
- School name
- School phase
- School type
- School email address
- Postal address
- Telephone number
- School URN (unique reference number)
You can choose your own target establishments and education contacts from our database of over 670,000 teachers and decision makers across 134 different job roles, in over 30,000 UK schools and education establishments.
We’re really flexible, so you’ll be able to include as much or as little data as you need.
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How soon can I access the education data?
Once you’ve paid your account set-up fee and set up your monthly direct debit, we can provide you with access to your data in as little as 60 minutes.
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How do I access the education data?
You’ll get access to your own personalised data portal. We’ll email you a link to the login page and your personal login details. If you’ve misplaced this email or forgotten your log in details, please email us at info@buzz-education.com and we’ll resend it to you.
You’ll be able to download your data in a convenient CSV format, making it easy to import into Staff-Room or your chosen email sending platform. You’ll be able to add your own filters to your spreadsheet if you want to segment your data even further and create targeted mailing lists.
You can also watch our education data training videos for more advice on how to access your data.
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What are named contacts?
These are the names of education staff you can access to personalise your marketing campaigns.
Named contacts are included in our Data Plus and Data Pro plans. You’ll get the title, first name, last name, and job title of the teachers and decision makers you want to target. Our named contacts data is ideal for personalising your marketing and boosting your engagement rates.
Want to see who you can connect with? Choose from 134 job roles.
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What is Enhanced Data?
Our Enhanced Data is an optional add-on that you can use to further segment your mailing lists and send targeted email campaigns. Here’s what it includes:
- Gender
- Age range of pupils
- Establishment open date
- Multi-academy trust name
- Percentage of pupils on free school meals
- Number on roll
- Ofsted rating
- Religious affiliation
- Website address
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Can I segment the database if I don’t want to target the whole of the UK?
Our flexible solutions mean we’ll custom-build your education database to include the exact education establishments and decision makers that suit your business needs. This means you’re only paying to access the specific data you need.
We can segment the data for you based on phase of education, type of school, region or specific area of the UK, individual education job roles and more.
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How do you manage your education data?
We work in close consultation with schools to regularly check and review our education data.
We also have a dedicated team of data analysts who constantly check and refresh our education data to make sure you have access to the most accurate, up-to-date data available.
Our data is verified and fully GDPR compliant.
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What is your data accuracy guarantee?
We’re proud to offer a 97% data accuracy guarantee so you’ll can run marketing campaigns to your chosen education contacts with confidence.
Remember, we’re constantly reviewing and updating our data. Your education database is a live file so you should download a new one every time you want to use the data to make sure you’re using the most accurate information.
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How often is your education data updated?
Education staff often change job roles, take on additional roles or move schools, so we take great care to make sure our data reflects this.
Our data team are constantly refreshing and updating our education data so make sure you log in regularly to download the most up-to-date data. This way you can be sure you’re targeting the most accurate contacts.
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Is the education data GDPR compliant?
Yes, our education data is GDPR-compliant and is available under the legitimate interest condition.
For more information on GDPR and how we manage our data, please get in touch.
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How long will my data subscription last?
Your education data subscription will be valid for 12 months.
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What format is the education data in?
You’ll be able to download your data in a convenient CSV format, making it easy to import into Staff-Room or your chosen email sending platform. You’ll be able to add your own filters to your spreadsheet if you want to segment your data even further and create targeted mailing lists.
You can also watch our education data training videos for more advice on how to access your data.
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Are there any limits to using my education data?
You can access and download your education data at any time and as many times as you want during your 12-month subscription.
Remember, we’re constantly reviewing and updating our data. Your education database is a live file so you should download a new one every time you want to use the data to make sure you’re using the most accurate information.
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Can I import the data to my own email sending platform or third party software?
Yes, our education data is compatible with other email sending platforms and third party software. However, please note that all email sending platforms have their own data usage policies, so you should check these before purchasing our data.
If you do import the data to your own email sending platform or software, you should tag the data so you can differentiate it from other data in your system.
If you find that your existing email sending platform isn’t suitable, Staff-Room, our bespoke email sending platform specifically for education suppliers, is a great alternative.
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Can I use the data after my subscription has ended?
No, you’ll need to renew your subscription to continue using your data. If you use our data without a valid licence, you’ll be invoiced the annual subscription fee.
Check our terms and conditions.
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I already have some education data, can you de-dupe it for me?
Yes of course. We’ll make sure your existing education contacts are removed from your education database so you’re only paying for the data you need.
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Why would I choose your education data service over your other marketing services?
Our education data is a great option if you’re looking to manage and coordinate your own marketing campaigns. We’ll simply supply the data and then you’re free to use the data as much as you want to coordinate your own marketing activity for 12 months.
It gives you full control over your marketing and is a great option if you’re looking to independently coordinate your marketing to education strategy.
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Will I need any training to use the data?
No it’s really easy to use. But if you do need any support, you can access our training videos.
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How do I make sure my data is up-to-date?
We’re constantly reviewing and updating our data. Your education database is a live file so you should download a new file every time you want to use the data to make sure you’re using the most accurate information.
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Do I own the data in my education database?
The education data is leased to you for the duration of your 12-month subscription.
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I’ve got a different question that’s not answered above, who do I contact?
You can email us at info@buzz-education.com and we’ll get back to you as soon as we can. Or, if you’d prefer, give us a call on 01257 460036 and chat to one of our friendly team members.
Email Marketing FAQs
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Who can I send my email campaign to?
You can create your own bespoke mailing list from our database of over 670,000 teachers and decision makers across 134 different job roles, in over 30,000 UK schools and education establishments.
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Will my email campaign be sent directly to my target contacts?
Yes – where we have a direct email address for your target teacher or decision maker, we’ll send your email directly to them.
For any contacts we don’t have a direct email address for, we will send your email to the school general email address.
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Can you segment the mailing list for my campaign?
Our flexible education database means you can include the exact education establishments and decision makers in your campaign mailing list to suit your requirements.
We can segment the data for you based on phase of education, type of school, region or specific area of the UK, individual education job roles and more.
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How many emails should I send?
We always recommend sending a series of email campaigns as part of a long-term marketing plan.
Long-term email campaigns are proven to get results and are a great way to build your brand awareness, develop relationships and generate leads. We offer several flexible campaign options ranging from 1 email campaign, 3 email campaigns, and bespoke packages with 10 or more email campaigns.
With our long-term campaigns you can choose to send your emails as often as you like, however we usually recommend no more than 2 per month.
You’ll also be able to upgrade your plan at any time to include more marketing campaigns.
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Can you personalise my email campaign?
Yes of course. We can include school names, teacher names, job roles, and more.
Personalisation is a fantastic way to boost your engagement rates. In fact, our campaign analyses show that personalising your emails can increase your engagement rates by up to 46%!
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Can you write and design my emails?
Yes, we’d love to!
Our creative team are experienced education marketers and will use their extensive education and marketing knowledge to create campaigns that generate high engagement.
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Can I supply my own email content and design?
Our flexible approach means we can tailor our plans to suit your exact needs.
If you’d like to supply your own content, all you’ll need to do is send us the HTML file and we’ll build it for you on our email sending platform.
If you want to write your own email but need some support with design, we can do that too.
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If I’m supplying my own content, what do I need to provide and when?
You’ll need to send us the link to your email HTML so we can import it into our email sending platform. If you have the campaign content, but not the HTML, we can set up your HTML for an additional charge. We’ll confirm deadlines for you to supply your content during your strategy call.
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What is the benefit of you creating the email campaign for me?
Our creative team are experienced education marketers so they’ll use their extensive education and marketing knowledge to create your email in a way that they know will generate engagement.
In fact, emails crafted by our team can increase your engagement rates by up to 20%.
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How soon can I send my email campaign to schools?
Your account manager work will work with you to arrange the optimum time to send your email marketing campaigns. We’ll recommend the best day and times for high teacher engagement and advise on timeframes that align with your organisation’s marketing goals.
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What day and time do you recommend sending my email campaigns?
The best days and times to send education marketing campaigns fluctuates throughout the year. We’ll advise you on when to send your campaign during your strategy call. If you have a preference, please let our team know so we can build your preferences into your campaign plan.
Check out our Top Trends 2024 for the latest email marketing to education insights.
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What are your delivery rates?
We’re pleased to offer a 95% email delivery guarantee.
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What are your average email marketing engagement rates?
Our experienced team know all the tips and tricks to maximise engagement rates, from the best time to send your campaigns to the top words to use in subject lines to boost your open rates.
Due to seasonal variations, our engagement rates do fluctuate from month to month. If you’d like to find out the latest engagement rates, please get in touch with our team.
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What testing do you do to make sure my emails are safely delivered?
Our experienced client team carry out over 20 thorough pre-send checks on every email campaign before it’s approved for send, to ensure successful delivery. These checks include spam filter checks, inbox testing, image checks, spelling and grammar reviews, test sends and more.
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What happens once my email has been sent?
Our campaigns team will send you your key campaign analytics report 7 days after your campaign send date. This will give you information such as your campaign open rates and click to open rates.
We can also help you to follow up with any teachers and decision makers who engaged with your emails at this point. A follow-up email is a great way to nurture your warm leads and start building relationships.
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Can I send my email to international schools?
Definitely! An international marketing campaign is a great way to expand your business globally.
We have over 4,500 schools on our British international schools database, and you can send your email campaign to any of these schools. You can choose all or you can choose a certain region of the world.
You can easily add this onto your email marketing plan, just speak to your campaign manager.
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Why would I choose email marketing over your other services?
The great thing about our email marketing service is that we can send your email campaigns directly to the personal inboxes of your target teachers and decision makers – no trying to get through the gatekeepers first!
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Are the email campaigns GDPR-compliant?
Yes, our email marketing campaigns are GDPR compliant. If you have specific GDPR questions, just let us know.
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Can I run any testing on my email campaigns?
Yes, we can run A/B tests on your campaigns if you want to test different subject lines, call-to-action buttons, and types of content to see which generates the highest engagement.
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Can I be included in the email mailing list?
Yes, just let us know if you’d like to be included in your campaign mailing list.
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What is a ‘responsive’ email?
All our email campaigns are responsive which means they adapt to the device they’re accessed on. We know teachers access their emails on multiple devices throughout the school day, so we make sure your email campaigns display correctly.
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Can I send different content to different audiences?
Yes, we can segment your email in different ways – for example, by region or phase of school and job title, and send different messages to each group. Depending on the levels of segmentation, this may incur a small admin fee.
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Will I be able to review my campaign content?
Yes, you’ll be able to review and approve your campaign content and your email HTML before we broadcast it.
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How long does a campaign last?
Our Engage email campaign plan includes 1 email campaign that we’ll send within 1 month of your booking date. Our Accelerate email campaign plan includes 3 email campaign plans typically lasts 3 months, and our Growth email campaign plan includes 6 emails and typically lasts 6 months. However, our flexible approach means we’ll recommend timeframes that align with your marketing goals.
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What happens in the strategy call?
If you’re on our Engage plan, we’ll answer any of your education marketing questions and discuss the next steps of your campaign. If you’re on our Accelerate or Growth plan, we’ll get to know your brand, learn more about your marketing objectives and discuss campaign ideas.
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I’ve got a different question that’s not answered above, who do I contact?
You can email us at info@buzz-education.com and we’ll get back to you as soon as we can. Or, if you’d prefer, give us a call on 01257 460036 and chat to one of our friendly team members.
Postal Marketing FAQs
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Does postal marketing to schools work?
It certainly does. Postal marketing is a great way to stand out from the crowd and get your marketing directly into the hands of your target teachers and decision makers.
We work with many clients who get great results and engagement with their postal marketing.
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What items can I send?
Whatever you want! We often send leaflets, full brochures, postcards, letters and more to schools on behalf of our clients.
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Who can I send my postal marketing to?
You can create your own bespoke mailing list so that it includes your specific target establishments and teachers. Our database includes over 671,000 teachers and decision makers across 134 different job roles, in 49,232 UK schools and education establishments.
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Will my marketing be sent directly to my target teachers?
Yes – your postal campaign will be addressed and dispatched to your named target teachers and decision makers.
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Can you write and design my postal marketing content?
Yes, we’d love to!
Our creative team are experienced education marketers and will use their extensive education and marketing knowledge to create your marketing content in a way that engages teachers and generates interest.
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Can I provide my own marketing materials?
Yes, you can – our flexible packages mean we can provide as much or as little support as you need.
If you already have your own marketing materials created and printed, you can simply send them over to us and we’ll dispatch them to the contacts in your custom-built mailing list.
If you already have your own marketing content but need help with printing, we can do that too.
And if you need any help with design, feel free to send your content to us and we can design it for you.
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Will I get to see a proof of my campaign?
Yes, this is an important step in our campaign approval process. Your campaign manager will send you a proof of your full campaign, including envelopes and inserts for you to review and approve before dispatch.
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How long will it take for my postal campaign to arrive?
We usually dispatch all campaigns by 2nd class post which means they arrive in schools within 2-3 days of dispatch.
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How soon can I send my postal campaign to schools?
This varies depending on whether you need creative support from us.
If you’re providing your own marketing materials, we can often send your postal campaign out within 14 days. If you need creative support from our team, we usually say around 21 working days from order to dispatch.
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How much does postal marketing cost?
This all depends on what items you want to send. Simply contact one of our campaign strategists and we’ll talk you through the different options and pricing.
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Can I combine postal marketing with email marketing?
Yes, you can! Many of our clients run multi-channel marketing campaigns that combine a large-scale postal marketing campaign with a series of email campaign follow ups to the same target audience.
It’s a fantastic way to continue building brand awareness and generate long-lasting relationships.
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Why would I choose postal marketing over your other services?
Postal marketing is a great way to stand out from the crowd and get your marketing directly into the hands of your target teachers and decision makers.
We work with many clients who get great results and engagement with their postal marketing.
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I’ve got a different question that’s not answered above, who do I contact?
You can email us at info@buzz-education.com and we’ll get back to you as soon as we can. Or, if you’d prefer, give us a call on 01257 460036 and chat to one of our friendly team members.
Staff-Room FAQs
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What is Staff-Room?
Staff-Room is our very own email sending platform, designed specifically for education suppliers.
It allows you to create and send professional email campaigns to education establishments, teachers and decision makers in minutes. It’s also really cost-effective and easy to use!
It’s a great option if you’re looking to create and coordinate your own marketing campaigns.
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Can I use my own data on Staff-Room?
Yes of course. If you already have your own opted-in education data you can quickly and easily upload it to Staff-Room to create your mailing lists.
You can also combine your Staff-Room subscription with one of our education data packages. Our education database includes over 671,000 teachers and decision makers across 134 different job roles, in 49,232 UK schools and education establishments. You can choose whichever data you need to build your own custom database to use on Staff-Room.
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Can I use your education data on Staff-Room?
Yes! You can combine your Staff-Room subscription with one of our education data packages.
Our education database includes over 671,000 teachers and decision makers across 134 job roles, in 49,232 UK schools and education establishments – you can choose the exact data you need to build your own custom database to use on Staff-Room.
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Do I need to have email design skills to use Staff-Room?
No, don’t worry – you don’t need to be an expert!
Staff-Room is really easy to use. It has a simple 6-step drag and drop email builder, plus lots of amazing templates you can use to create your own email designs.
And if you do need any inspiration, you can check out our email design portfolio here.
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Can I see a Staff-Room demo?
Yes, we’d love to show you around Staff-Room.
You can watch our quick demo video here.
We’d also be happy to do a live Staff-Room demo session with you to show you how it works. Just get in touch with our team to book your demo, email info@buzz-education.com or call 01257 460036.
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Will I get training on how to use Staff-Room?
Yes. As soon as your Staff-Room account is all set up and ready to use, we’ll arrange an in-depth training session with you and your colleagues.
You’ll also have access to our useful training videos for ongoing support, and our Staff-Room support team will always be available to answer any questions you have.
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Can I analyse my email campaign results?
Yes – as soon as your email campaign has been sent, you’ll be able to access the live reporting feature. This includes lots of useful, in-depth information such as delivery rates, open rates, click rates, heatmaps, most popular links and more.
You can use it to assess the performance of each email campaign and identify developments for future campaigns.
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How does the Staff-Room pricing work?
Staff-Room is significantly cheaper than the leading email sending platform!
Get in touch with us and we’ll create a tailored package for you that meets your exact specifications.
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What are email credits?
1 email credit = 1 email address. We’ll allocate you a certain number of credits based on the volume of data you purchase.
You can purchase more at any point, just let us know!
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How many email credits will I get?
We’ll work closely with you at the start of the process to identify the number of email credits that will work for you. It all depends on how often you plan to send email campaigns, and how large your education mailing list is.
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Can I buy more email credits?
Yes of course. If you ever find you’re running low on credits, or have a large-scale campaign coming up, just let us know and we can easily add more credits to your account.
We charge £30 for an additional 10,000 credits.
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How many email campaigns can I send?
You can send as many email campaigns as you want during your 12-month subscription, and using the total number of credits you add to your account.
We recommend sending a series of email campaigns as part of a long-term marketing plan. On Staff-Room you can choose to send your emails as often as you like, however we usually recommend no more than 2 per month.
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How long is the Staff-Room subscription?
Our standard Staff-Room subscription is for 12 months on a rolling contract. This means you can plan your marketing strategy and connect with schools and teachers for 12 whole months and more!
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Why would I choose Staff-Room over your other services?
Staff-Room is a great option if you’re looking to manage and coordinate your own marketing campaigns.
It gives you full control and flexibility to plan your own long-term marketing strategy and send campaigns at times that suit you.
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I’ve got a different question that’s not answered above, who do I contact?
You can email us at info@buzz-education.com and we’ll get back to you as soon as we can. Or, if you’d prefer, give us a call on 01257 460036 and chat to one of our friendly team members.