CASE STUDY
Midlands Air Ambulance Charity
service: Education Data
Buzz Education has supplied Midlands Air Ambulance Charity with accurate education data for over 6 years. They use our live, GDPR compliant data to coordinate their own marketing and raise awareness in over 3,000 primary and secondary schools in their local area.
THE STORY
Midlands Air Ambulance Charity operates 3 air ambulances and 2 critical care cars across the Midlands and Gloucestershire.
The charity first contacted Buzz Education in 2017 as they wanted to connect with local schools to raise awareness of the vital, lifesaving work their aircrew do. They were keen to coordinate their own marketing, so approached Buzz Education to find an accurate and extensive education mailing list that would allow them to run their own marketing campaigns.
“Our campaign strategist, Sophie, was friendly and quick to reply to any questions we had. We never felt pushed into making a decision. We were also impressed with the great deals that were offered to us as a charity.”
THE SOLUTION
A custom-built education database
3,108
primary and secondary schools in the Midlands and North Gloucestershire.
3,108
postal addresses,
phone numbers and email addresses.
99%
data accuracy guarantee.
Our education data is the perfect solution for Midlands Air Ambulance Charity as it allows them to manage and coordinate their own ongoing marketing activity.
They identified the specific school types and counties they wanted to include in their database. This means they can target their marketing specifically at schools in their local area, and only pay for the education data they need. Our GDPR compliant education data is constantly checked and updated. And with unlimited access to the data throughout every 12-month subscription, the charity is confident that they’re accessing up-to-date, verified data for every marketing campaign they send.
THE STRATEGY
Midlands Air Ambulance Charity have developed a detailed schedule of marketing campaigns that aim to support young people’s educational development.
They regularly send these campaigns to the target primary and secondary schools included in their education database. The charity uses insights shared by the Buzz Education team to brush up on their email marketing skills, identify key marketing trends and access all the key education marketing advice they need.
“The education and marketing insights are really useful to help us plan our marketing campaigns. We’ll definitely use the team’s insights and knowledge again!”
ACADEMIC YEAR 2023-24
Marketing to Education Calendar
Plan and organise your marketing for the 2023-24 academic year with our Marketing to Education Calendar.
“Buzz Education are so quick and easy to work with. They’ve made our marketing reach so much easier; we now have all of our contacts on one database. We can send emails knowing we’re within GDPR guidelines and not missing any vital contacts.”