CASE STUDY
Just Like Us
service: Email Marketing, Postal Marketing
Our managed email marketing and postal marketing services have helped Just Like Us to connect with key education decision makers in UK schools.
THE STORY
Just Like Us is the UK’s leading LGBT+ young people’s charity.
They wanted to raise awareness of their relatable, age-appropriate school talks and free school resources to staff in UK secondary schools with the aim of promoting inclusivity, allyship, and understanding of the LGBT+ community in education.
The team at Just Like Us first approached Buzz Education in 2021 after being impressed by our service offering, client case studies and education insights. Our client success team worked closely with their CEO to recommend marketing campaign options to meet the charity’s unique requirements and with the ultimate aim of raising charity awareness in schools. Just Like Us were keen to use our extensive education database and our education marketing expertise to optimise their campaigns, whilst creating their own marketing content.
“I would 100% recommend Buzz Education. The email marketing campaigns are a great way to engage new schools and the team answers all my questions with specific information to help focus our strategy.”
THE SOLUTION
A targeted multi-channel marketing campaign.
Our campaign strategist worked with the team at Just Like Us to create a bespoke campaign package and identify the most relevant teachers and decision makers to target.
A multi-channel marketing package was a great option as it meant they could target the direct inboxes of
key decision makers in schools, plus post marketing materials direct to the same decision makers.
Our flexible campaign options meant they could also provide their own email campaign content, safe in the knowledge
that our creative team were on hand to provide advice, build the HTML designs, and optimise the campaigns
to achieve the best engagement rates.
We gave Just Like Us access to the latest education news, as well as key insights to help them develop their own email marketing content and raise charity awareness in schools.
“The email and postal campaigns provided us with a different and new way of reaching key decision makers. The HTML designs that Buzz Education create work well and we love the layout of the emails. I like how we were offered different template options to choose the one that worked best with our branding.”
Email Marketing
Top Trends 2024
Maximise your marketing and boost your chances of securing quality leads with the help of our Email Marketing Top Trends.
THE CAMPAIGNS
We helped the team at Just Like Us to develop an ongoing marketing strategy and made recommendations to boost their engagement rates and raise their charity awareness in schools.
Our creative team built professional HTML email designs that closely reflected the Just Like Us brand and stood out in teachers’ inboxes.
THE RESULTS
Our advice and recommendations helped to generate new school enquiries, plus prompted a surge in new members signing up for free resources after every email campaign.
Our in-depth campaign analytics reports helped Just Like Us to enhance and develop their marketing strategy to maximise engagement rates.
“It’s been a privilege to help Just Like Us expand the reach of their supportive school talks and resources for young people.
Our flexible packages have helped them reach decision makers directly to raise awareness, whilst still giving them full control over their email campaign content and designs.”
“We had really strong results from the campaigns with Buzz Education. We’ve seen a surge of new members since starting the campaigns and regularly receive open rates of 35% and above. On the day of send, our emails are filled with enquiries coming in thick and fast!”