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Marketing to Schools in the Republic of Ireland

Topics: Education Insights Email Marketing
Jen Murphy
Jen Murphy Copywriter & Sustainability Lead 28 February 2025

Marketing to schools in the Republic of Ireland may feel daunting at first, but fear not, it’s not as tricky as it seems.

The phases of education explained

Pre-school education

Similar to the UK education system, early years education settings are either government or privately funded.

Children typically attend post-primary school (also known as secondary school) once they are 12 or 13 years old.

The majority of post-primary schools don’t require fees to attend but parents need to pay for books, exam fees, school uniforms and other essential items. There are two phases or ‘cycles’ of post-primary education:

What subjects do schools in the Republic of Ireland teach?


Are all schools in Ireland religious?

Who are the main school decision makers?

How do schools in the Republic of Ireland make purchasing decisions?