Increase your education landing page conversion rates with these 3 techniques
Hi guys, I’m Sophie, the Client Success Team Leader at Buzz Education. In this blog post, I’m going to talk you through 3 techniques to instantly increase your education landing page conversion rates.
So first things first, a landing page is a webpage set up for a specific marketing campaign to get your audience to complete a specific action. So it might be to get teachers to register their interest, sign up to a free resource, book a demo, download an activity pack, or something similar!
To do this, most landing pages include a short contact form for teachers to complete. Contact forms on landing pages are a really effective marketing tool, as you can use the data collected to nurture your warm leads and convert them into sales.
So, how can you instantly increase your education landing page conversion rates? Use these 3 useful techniques…
Number 1: Include value-added content
You need to make sure you’re delivering genuine value for teachers in exchange for their data.
To do this, you could offer value-added content in the form of a free learning resource or a detailed lesson plan that they can use to boost pupil engagement. Teachers need a good reason to part with their data – so make it worth their while!
Number 2: Reinforce the benefits of your product or service
Tell teachers exactly how your product or service will help them. They want to know what’s in it for them, so make sure the benefits are really obvious and easy to see on your page. Bullet points are a great way to make this kind of info easily scannable. For example:
- Increase exam results
- Improve staff wellbeing
- Boost pupil engagement
And remember, if your business supports multiple sectors, make sure your landing page includes information specifically for teachers and the education sector. This creates a smooth journey for teachers by ensuring they land on information tailored to them.
Number 3: Include social proof
Add testimonials from teachers and schools you’ve worked with to strengthen your credibility and show teachers that you’re a reputable, trusted provider.
“The pupils absolutely love the new sports equipment! We’ve seen an increase in pupil engagement since we upgraded our PE apparatus. We couldn’t recommend ActivSports enough!”
Sarah Bradley, Rosemary Secondary School
And make sure you add the teacher’s name and school name too! Quotes without names can sometimes seem fake – so eliminate doubt by adding them!
If you don’t have the teachers’ name, just include as much information as you can, for example, Key Stage 4 Teacher.
And that’s a wrap! 3 techniques to increase your education landing page conversion rates.
Put them into action and get ready to grow your education network!