How we manage our schools database
In this blog post, we’ll walk you through some of the steps we follow to ensure you have the UK’s most powerful schools database at your fingertips.
Why Buzz?
First things first, Buzz Education have been working with education suppliers across the world since 1997. Organisations such as Google, Samsung, Apple, BBC and more have all used our database to enhance their marketing campaigns and generate leads in schools, colleges and the wider education sector.
With a team of 18 data managers updating the data every day, and an annual investment of over £350,000, our schools database is both accurate and expansive. And we’re not exaggerating – you’ll get access to the data of over 670,000 teachers in over 30,000 UK schools and education establishments.
GDPR Compliance
All our education data is fully GDPR compliant, meaning it’s collected and managed in line with the lawful basis elements of GDPR law.
We’re able to use our education data and provide it to our clients under the Legitimate Interests and Consent basis.
We know GDPR legislation can be pretty daunting, especially when you’re sending campaigns to schools, so if you’ve got any specific questions or would like further information, please do get in touch!
Proactive checks
Our primary method of updating our data is through the proactive work of our 18 data managers. These include;
- Weekly updates of schools opening and closing.
- Quarterly full database refresh to update our core data (postal / telephone / email) and supplementary data (numbers on roll, religious affiliation, free school meals, and more).
- An annual check of ALL contacts on the database. If we cannot confirm or verify within a 12 month period, we delete.
Reactive checks
We also continuously update our education database through a series of reactive checks including;
- Information provided to us by our existing data community.
- Reports received from schools about staffing changes.
- Daily checks of our client campaigns to identify bounces.
This is a simple summary of some of the checks we do. If you have specific questions about our data collection work, please contact us.
What this means for you
With one of our education data plans, you’ll unlock access to the largest, and most accurate, education database in the UK. And quality data means quality leads.
You’ll be able to create connections and build lasting relationships with teachers and decision makers across the UK.
And you’ll be able to do it with confidence too – through our extensive and ongoing data checks, we’re able to offer a 99% postal data accuracy guarantee and a 97% email data accuracy guarantee.
Ready to access your bespoke schools database?
Give us a call or email our friendly team of education marketing experts to get started.
They’ll ask you about the schools and education settings you’re looking to reach, and the teachers and decision makers you want to connect with.
With your education audience confirmed, they’ll then be able to get your database set up and ready to access in no time at all.