Reach the right teachers, right away

FAQs

  • What results can I expect from an email marketing campaign to schools?

    While every campaign is unique, you can expect to see a tiered impact starting with increased brand awareness and a measurable increase in website traffic. This naturally leads to more direct email replies and website enquiries, which you’ll be able to follow up with to build trusting and lasting relationships with schools that convert.

  • How do you build a targeted school mailing list for my campaign?

    Using our extensive education database, we can include the exact education establishments and decision makers in your campaign mailing list to suit your requirements.

    We can segment the data for you based on phase of education, type of school, region or specific area of the UK, individual education job roles and more.

  • Can you target specific roles like headteachers, SENCOs, or business managers?

    Absolutely! We can tailor your mailing list to the specific job roles you’re looking to connect with. From head teachers to IT Managers to SENCOs (special educational needs coordinators), we can help you send campaigns to over 130 different job roles.

  • What’s included in the Engage, Accelerate, and Growth email plans?

    Our Engage plan includes:
    1 x strategy call where we’ll share our expert advice for your campaign
    1 x content review of your supplied content
    1 x email campaign sent to your bespoke education mailing list
    1 x post-campaign report detailing your campaign performance

    Our Accelerate plan includes:
    1 x bespoke strategy plan
    3 x expertly written and designed email campaigns sent to your bespoke education mailing list
    3 x post-campaign reports detailing each campaign performance

    Our Growth plan includes:
    1 x bespoke strategy plan
    6 x expertly written and designed email campaigns sent to your bespoke education mailing list
    6 x post-campaign reports detailing each campaign performance

  • Can you run a multi-email nurture sequence over a term or academic year?

    Yes, we can create a campaign strategy tailored to your preferred timescales. We recommend sending a series of email campaigns as part of a long-term marketing plan. Long-term email campaigns are proven to get results and are a great way to build your brand awareness, develop relationships and generate leads. You can choose to send your emails as often as you like, however we usually recommend no more than 2 per month.

  • How quickly can we launch an email campaign from booking?

    Our average lead time for an email marketing campaign is 10 days. This ensures enough time for content creation, campaign set up, testing and scheduling. However, if you’d like to supply your own content and design, we can build your supplied HTML email on our email sending platform and send this out 7 days from your booking.

  • Do you provide a post-campaign report and next-step recommendations?

    Yes, we’ll send you your post-campaign report 7 days after your campaign send date. This will include information such as your open rates and click-per-open rates. We’ll also provide expert recommendations for your next campaigns to help you nurture your engaged leads and continue building momentum.

  • How do you protect deliverability and avoid spam filters in schools?

    Our campaigns team carry out over 20 thorough pre-send checks on every email campaign before it’s approved for send, to ensure successful delivery. These checks include spam filter checks, inbox testing, image checks, spelling and grammar reviews, test sends and more.